Studies have shown, mobile users, watching videos have grown substantially in the last few years.

Mobile Video Consumption

In fact, 90 percent of consumers state they view videos on their mobile phones and since 2013 mobile video views have increased a whopping 233 percent.  YouTube also reports that mobile video consumption goes up 100 percent every single year.

So why are these video marketing stats so crucial for local businesses to know? Because the stats point out the importance of investing in video marketing! Are you still not convinced? Well, here are some additional facts that local businesses should be aware of.

Fact #1 Whenever there is a form of marketing that gets plenty of views, it increases that brand’s visibility to a much wider audience.

That certainly can improve the possibility of more sales. This fact holds true for any business, but there's another reason that the popularity of video with mobile users is especially significant for local businesses.

Fact #2 When mobile users are out and about in the local community and browsing the Internet for a product or service, there’s a good chance that they will see a video uploaded by a local business.

If that video can entice them to buy that specific product or service they have been searching for, there's an excellent chance that they'll visit the business that posted the video. After all, they're already looking for that product or service, and they're already in the local area. Those are two facts that can be favorable for business.

All online users love watching videos. However, mobile online users love them even more. This is beneficial for local businesses that are close to consumers browsing for them and looking at their online videos. That's why every local business should be making videos as part of their marketing strategy.