SMS texts are used by people to correspond with one another and almost replacing the basic need of making telephone calls. The number of people who use SMS texting amounts to the billions, and advertising and marketing experts believe that this is too good to discount.
Over 1.2 billion people use mobile and smartphones and one of the ways to communicate to your customers that belong to the 1.2 billion population is to profit from SMS text marketing.
More businesses are using SMS text marketing to systematically bring in leads, target traffic, and buyers. Just some of the niches that are profiting and keeping their consumer-based engaged from SMS marketing are Real Estate Brokers, Restaurants, Retail, Hair Salons, Doctor & Dentist, Fitness Gyms, and Auto Dealerships.
The following are a few mobile marketing case studies which show off the power of SMS text marketing.
Orbitz launched the OrbitzTLC Alerts to its patrons as part of its SMS marketing campaign through a radio source. OrbitzTLC Alerts engages customers by providing real-time updates and branding. Customers were offered price cuts as an enticement for enrolling and the option of registering for other updates. 2 weeks after the promotion started, the response rates were higher than expected. The company even determined that even one-time promotions can produce long-term customer engagement, based on the number of requests for the promo code and additional opt-ins.
JCPenney also capitalized on a one-day SMS marketing campaign and could communicate to their customers through opt-ins and increased their revenue. The text also incorporated an URL to their mobile website, which would allow users to shop for Easter clothing. It was a great way to get the word out.
"Customers open SMS texts 90% of the time, so it's unavoidable that your customers will read your texts."
SMS text marketing is quick and cost-effective. It's less pricey than publishing your ads in a newspaper or magazine, yet the reach is higher. Customers open SMS texts 90% of the time, so it's unavoidable that your customers will read your texts. The marketing campaign does not interfere with the privacy of your customers, as they can always have the option of unsubscribing to your future notifications.
Local business owners should recognize that marketing techniques are crucial for the growth and success of their business. Mobile marketing is somewhat new as compared to the more recognized forms of marketing like print media, commercials, and emails, but it's already being known as one of the most formidable marketing strategies in regards to cost-effectiveness and its reach.
Find out more about how SMS Marketing can grow your business go here.