You've probably heard repeatedly that having a video on your website can actually boost the number of conversions you receive considerably. But you're not sure why.

Allow me to explain.

1. First; a video can help people easily understand how a service or product works. Some studies suggest that people's understanding of a product or service increased by 74% when a video was involved. A better understanding of the product or service meant that they could make a much more educated decision when purchasing.

"Some studies suggest that people's understanding of a product or service increased by 74% when a video was involved."

Keep in mind, people will tend to interpret the text that you write in a variety of different ways. There is no genuine way to know exactly what they will be thinking when they read through what you have written; that's because what may mean something to you may mean something totally different to somebody else.

If you include a video, then you can show exactly how your product or service works. In just a few minutes of watching a video, people will walk away understanding what you are all about and how you can help them.

2. Along with this, another piece of research study found that 90% of people found watching a video helpful in their purchase decision. As I mentioned before, people do not want to read through a great deal of text. They want the main facts.

They want to know what they are getting themselves into before they surrender their green stuff.

Online videos will help make things clear for them.
In the world of internet commerce, trust and credibility are absolutely everything. Sure, people are less cautious than they were in the past when it comes to buying something, but they still need to know that they are buying from a 'real company'.

3. You only have a short amount of time in which to grab the attention of the online viewer. The sooner you get that information out there and get them to your call-to-action, the more profit you are going to make.

There is no easier method for getting your sales message across than with a video. If it is captivating and actually relevant to what people have an interest in, then it is most likely they will watch the whole thing. With text, you will be lucky if you can get them to read past the headline, let alone the first paragraph.

"If you are promoting your videos in the right way (this means placing them on other online sites like YouTube, Facebook, Twitter, and others), then potential customers will even stumble across them."

4. Finally, if you are promoting your videos in the right way (this means placing them on other online sites like YouTube, Facebook, Twitter, and others), then potential customers will even stumble across them. If they like what they see, it is likely they will do further research into your company. The more research they do, the more acquainted they become with you, and the more likely they are to become a new paying customer.

Find out more how video marketing can help your local business click here.